B. Wright Drywall Inc. has been in business for over 25 years. Blayne Wright, the owner , has worked very hard to build his business and become the premier drywall provider for the residential market in the Edmonton region. He told me they average over a 100 homes per month installing, mudding and taping drywall. So when Blayne and his team came to me requesting photos for their new website we sat down and discussed how they would like to be presented visually. Having grown up with construction as a kid I knew what construction sites were like during the drywall phase – they are not necessarily the most photogenic environments. I promised Blayne that I would create something visually that was completely different setting him apart from his competition. I decided to let my lighting be my guide creatively. Picking up on the train of thought “taking it outside the box”, I played with my lights placing them outside the box of the home to see what happened. Whoah very cool results came up on the computer as I worked my way through the different sites – the interplay of shadows and highlights with a drywaller in place – who’d of thought it might work!